YCast.TV Empowers Content Providers to Control Live TV Programming Reach and Pricing

LAS VEGAS, NAB Show – April 11, 2011 – Global Takeoff Inc., a leading global provider of converged digital entertainment and advertising solutions, today announced YCast.TV, an over-the-top (OTT) service that delivers live TV and video-on-demand to TVs, PCs, smartphones and internet tablets within minutes of setup. For the first time, broadcasters and content owners have a seamless solution for monetizing video content, which eliminates long time delays traditionally associated with video content distribution.

In 2010 over 700,000 subscribers abandoned cable services and six out of eight cable operators suffered their worst quarterly subscriber losses ever, according to a SNL Kagan report. Thus, broadcasters and content owners are scrambling to expand their reach by leveraging OTT internet technologies. At the same time, internet-savvy consumers are starting to expect to have all TV and video content delivered to any internet-enabled screen – anywhere in the world.

“Until now, complex technical barriers have prohibited many content providers from distributing live television programs to internet-enabled devices,” said Uday Reddy, founder and CEO of Global Takeoff. “But with YCast.TV, local TV stations can immediately expand the reach of their daily news shows, sports events and entertainment content beyond regional boundaries. YCast.TV also gives movie producers the ability to increase sales and reduce piracy by distributing films online the same day the show premiers. Video content owners of all sizes can now tap into the global reach of the internet and monetize their content everywhere.”

YCast.TV enables content owners and aggregators to acquire the source signal, encode and stream video to more than a billion internet-enabled devices, including desktop and laptop PCs (Windows, Macintosh), internet set-top boxes (Roku, Boxee), smartphones (iPhone, Android, Blackberry, Symbian, Windows), internet-enabled tablets (iPad, Android), gaming consoles through an application (XBOX, PS3, Wii), iPod/iPod Touch and ConnectedTV (Samsung). "Global Takeoff has been a great partner for Roku," said Jim Funk, VP of Business Development at Roku. “Customers are increasingly using Roku to access live regional and ethnic programming that they connect with wherever they live. YuppTV has become one of the most popular international brands on Roku.” The YCast.TV service produces instantaneous content monetization through advertising and subscriptions. YCast.TV content partners also benefit from geo-blocking content and DRM (digital rights management) security systems. Content providers have access to online subscriber management and customer profile reports. YCast.TV runs on a highly scalable and reliable architecture that can support up to 1 million live streams simultaneously.

Global Takeoff is a leading global provider of converged digital entertainment and advertising solutions. The company’s products provide a combination of technologies that enable consumers the convenience of a virtual home environment, companies with maximum global reach and content providers with ideal platforms and services to launch their content easily and economically. The company enables live TV and video-on-demand to millions of internet-enabled devices across the globe. Global Takeoff’s flagship service, YuppTV, is one of the world’s leading portals for Indian programs and currently enjoys the industry’s highest content usage per subscriber. Founded in 2006, Global Takeoff is headquartered in Atlanta, Georgia with offices in India. For more information, visit www.globaltakeoff.com.

All trademarks and registered trademarks in this document are the properties of their respective owners.

Global Takeoff and Zee Communications Partner to Host First Global Online Premier of Hindi Movie F.A.L.T.U.

Hyderabad, April 1, 2011 – Global Takeoff Inc., a leading global provider of converged digital entertainment and advertising solutions, today announced that in partnership with Zee Communications, it will release the premier of the movie F.A.L.T.U online to a worldwide audience through YuppTV.

F.A.L.T.U starring Jackky Bhagnani and Puja Gupta will hit the theatres on the April fool’s day. YuppTV will premiere the movie online on the same day and make it available for viewing on TVs, personal computers, smartphones and other internet enabled devices starting at 4pm GMT for $2.89 with 24-hour subscription validity.

"Indians residing overseas have to pay a high price to watch a film - while here in India entertainment is still affordable,” said Producer Mr. Vashu Bhagnani. “This move will not only generate revenues, but also reduce the eventual, but irrepressible piracy issues.”

“We choose Global Takeoff as our media partner for this opportunity because of its innovative platform that enables live TV and video on-demand to millions of internet-enabled devices across the globe,” said Mr. Vishal Malhotra of Zee Communications.

“With this premier release, producers can utilize the internet’s potential to reach the ever increasing online audience worldwide. NRIs will now get a chance to sit back and watch the movie at home at their own convenience – and at a very affordable price”, said Uday Reddy, founder and CEO of Global Takeoff.

Since its commencement in 2006, Global Takeoff has been committed to offer varied web based technologies that cater to all. It provides consumers with the convenience of a virtual home environment; companies with maximum global reach; and content providers, broadcasters with ideal platforms and services to launch their content easily and economically.

YuppTV.com launched in 2008 and quickly became one of the world’s leading portals for Indian programs with distribution rights to more than 30 Indian TV channels. In 2010, YuppTV.com expanded the company’s internet TV service to smartphones and Connected TVs. The service currently has one of the industry’s highest content usage per subscriber.

YuppTV’s converged OTT platform-as-a-service,can be used by content providers, broadcasters and telecom/mobile operators. Its avant-garde technology allows content to be integrated on its platform almost instantly. Content providers with legal and quality streams can integrate their content on to a customized platform and increase revenues and viewership. With no local installation required, this service provides a secure, pre-built customizable platform, which delivers video to a broad set of devices– TVs, PCs, smartphones and other internet-enabled devices. The platform can deliver live and on-demand video to up to 1 billion internet-enabled devices.

Global Takeoff is a leading global provider of converged digital entertainment and advertising solutions. The company’s products provide a combination of technologies that enable consumers the convenience of a virtual home environment, companies with maximum global reach and content providers with ideal platforms and services to launch their content easily and economically. The company enables live TV and video on-demand to millions of internet-enabled devices across the globe. Founded in 2006, Global Takeoff is headquartered in Atlanta, Georgia with offices in India. For more information, visit www.globaltakeoff.com.

All trademarks and registered trademarks in this document are the properties of their respective owners.

Internet-based Video Distribution and Monetization Service Delivers Live TV and VOD Anywhere in the World

ORLANDO, Fla., ShowStoppers CTIA – March 21, 2011 – Global Takeoff Inc., a leading global provider of converged digital entertainment and advertising solutions, today announced the YuppTV platform-as-a-service (PaaS) solution for content owners, broadcasters, telecom and mobile operators. YuppTV is a converged over-the-top (OTT) service that delivers live TV and video-on-demand over four screens – TVs, PCs, smartphones and internet tablets. For the first time, video content providers and operators have access to a turnkey, internet-based solution for distributing and monetizing live TV and on-demand video services - anywhere in the world.

“Today there is a lot of TV content that lacks wide cable distribution - such as local news and sports events, which are limited to regional areas and up-and-coming TV channels that either have little or sporadic distribution,” said Uday Reddy, founder and CEO of Global Takeoff. “But content providers would like to expand the reach of these programs by leveraging internet technologies. At the same time, internet-savvy consumers are starting to expect the ability to have any TV and video content delivered to any internet-enabled screen - anywhere in the world. This trend has content providers and operators scrambling to find new internet-based solutions to distribute and monetize video globally. YuppTV offers a converged global video experience for content providers, operators and consumers alike.”

The YuppTV platform enables broadcasters, telecom and mobile operators to deliver the same content over TVs, PCs, smartphones and other internet-enabled devices, without investing in multiple technologies. YuppTV is based on a unique turnkey platform-as-a-service model, which removes the video distribution capital and monetization responsibilities from content owners, content aggregators and operators.

“YuppTV can open up new markets,” explained Reddy. “Many local TV stations want to extend the reach of their news, sports and entertainment content beyond regional boundaries and keep their audience informed and entertained while away from home. Telecom operators can use YuppTV to deliver live TV in regional areas where the copper ‘last mile’ is unable to deliver service. Movie producers who would like to release films online to avoid piracy can also benefit from distributing their content on YuppTV. YuppTV is a low-risk, high-value solution for tapping into these emerging markets.”

The YuppTV PaaS is an end-to-end content delivery platform for managing live and network-based video-on-demand services.